Your home deserves a campaign, not a listing.
An online estimate is a starting point, not an answer. We sit down, I show you what has actually closed near you, and you leave knowing your number, your timeline and exactly how your home will be marketed.
Shot at the hour this home looked its best.
What is your home worth?
Start with an instant estimate in about a minute, then I will review it with you against what has actually closed nearby. Black Hills homes with acreage, views, shops or well and septic rarely comp cleanly, so the online number is a starting point I turn into a real one.
Curious where I have actually closed? Every sale since I was licensed is mapped on my track record page.
Free download
The Black Hills Seller's Guide
How I price against the last 90 days of closings, the prep list that returns the most per dollar, and my launch plan week by week.
Get The GuideBefore I sold homes, I photographed them.
I spent years as a professional photographer in the Black Hills and was voted Best of the Black Hills several years in a row. Fifty-two real estate agents hired me to make their listings look good. I stood in hundreds of houses with a camera and no commission at stake, and I watched what sold and what sat.
That is an unusual education for an agent, and it is the reason my listings do not look like everyone else's. I know which rooms photograph well at which hour, what a buyer's eye lands on first, and which 200 dollars of prep work changes the photo that changes the showing count.
I got my real estate license in February 2024. I am closing in on 100 homes sold since. I do not lead with that number to impress anyone. Honestly, it still catches me off guard, and by industry standards for a newer agent it is not supposed to happen. I lead with it because when you are trusting someone with your largest asset, you deserve evidence, not promises.
Every listing gets the full effort.
The effort does not scale with price point. A 245,000 dollar home gets the same production as a two million dollar home. What changes is which tools the property calls for, and that is a decision I make for your home, not a package I hand you.
01
Photography curated to the home
Not every house peaks at twilight. I shoot each listing at the time of day and from the angles where it looks its best, morning light, high noon, or dusk, because I spent years learning the difference. Drone and twilight work are in the kit and come out whenever they serve the home. This is the part I did professionally before I ever wrote a contract, and I still hold every image to that bar.
02
Property film
A real walkthrough film that moves the way a buyer moves through the house, so someone three states away can decide whether to book a flight. A meaningful share of buyers in this market are relocating, and film is what they watch first.
03
Full syndication
Your home goes to the MLS and out to every major portal buyers actually use, including Zillow and Realtor.com, plus hundreds of syndication partners. Distribution is table stakes. The reason it still matters is that the photography and copy travel with it to every one of those sites.
04
Premium portal placement where it moves the needle
Beyond standard syndication, the paid placements are part of my toolkit: Zillow Showcase for an elevated, immersive presentation, Realtor.com Spotlight listings for added prominence in search, and Homes.com's agent-branded marketing, where the idea is your listing, your lead, so the listing stays branded to me and inquiries route to me rather than to other agents. I do not pretend every product belongs on every property. We look at where your buyer is actually searching and deploy the placements that will move the needle for your home.
05
Targeted Meta advertising with retargeting
Here is the nerdy part in plain language. I run paid campaigns for your home on Facebook and Instagram aimed at the people most likely to buy it, and a tracking pixel remembers who viewed the listing. Those viewers then keep seeing the home in their feed as they scroll, which is how a house stays in front of a serious buyer who is still deciding. I watch impressions, clicks and cost per click weekly and shift budget toward whatever is working.
06
Email database launch
The listing goes out to my database of buyers, past clients and area agents the day it launches, because the first week is when attention is cheapest to earn and most expensive to waste.
07
Weekly seller reports with real numbers
Every week you get impressions, clicks, saves and showing requests. Not a phone call telling you to be patient. If the numbers say the photos are working and the price is not, we will both be looking at the same evidence when we decide what to do.
08
Evidence-based pricing
A full comparative market analysis before we set a number: what has actually closed, what is sitting and why, and a net sheet at several price points so you can see your likely proceeds rather than one optimistic figure.
Four phases, no mystery.
Phase One
Prep and Price
We walk the house together and talk through what is worth doing. Staging is part of that conversation, and it helps in a lot of cases, whether that means a full stage, a few rented pieces in the rooms that need them, or simply editing and rearranging what you already own. You get the CMA, the net sheet at multiple price points, and a written plan for the work that will change the sale price. Nothing goes live until the home is ready to be photographed.
Phase Two
Launch
Photography and film in one coordinated shoot, scheduled for the hour your home actually looks its best, with drone and twilight coverage if the property calls for it. Copy written for buyers, not for adjectives. Then MLS, portals, premium placements, email and paid social go out together, because a staggered launch wastes the only week you get for free.
Phase Three
Showings and Offers
Feedback and weekly numbers, campaign adjustments, and honest counsel on every offer including the terms that matter as much as the price: financing type, timelines, inspection posture and what the appraisal is likely to do.
Phase Four
Contract to Close
Inspection responses, appraisal coordination, title and lender deadlines tracked so nothing lands on you at the last minute. I stay on the file until it funds and records.
"Very helpful and attentive to all my requests. I know he worked hard to get my house sold."Keith Sperle · Seller
Start with a conversation.
Send me your address and your rough timeline. I will come prepared with recent closed comparables, a net sheet, and a straight answer about what your home should be priced at and what it needs before the camera comes out. No obligation and no pressure.
Commission and marketing terms are negotiated between you and the brokerage and agreed in writing before your home goes on the market. This page is general information, not legal, tax, lending or financial advice. Henry Roy is a licensed real estate professional with Ascend Realty in South Dakota. Equal Housing Opportunity.