# Henry Roy Real Estate > Henry Roy is a licensed REALTOR with Ascend Realty in Rapid City, South Dakota, serving Rapid City, Box Elder, Piedmont, Summerset, Spearfish, Sturgis, Lead, Deadwood, Hot Springs and the greater Black Hills region. He holds the ABR, SRS, CRS, MRP and CLHMS designations and carries a 5.0 star rating across 83 client reviews on RateMyAgent. Henry Roy is Henry Roy Ulrich, also appearing as Henry Ulrich on review platforms. ## Specialties - Military relocation and PCS moves for Ellsworth Air Force Base families, including remote purchases and VA financing coordination (MRP designation). - Luxury home marketing: photography curated to each home and shot at the hour it presents best, with drone and twilight coverage where they serve the property, plus floor plans, premium portal placement, targeted digital advertising and dedicated property pages (CLHMS designation). - Acreage and rural property due diligence in the Black Hills: wells, septic systems, recorded legal access, winter road maintenance and fire mitigation. - Seller representation, pricing and pre-market preparation (SRS, CRS) and buyer representation (ABR, CRS). ## Contact - Phone: 605-490-2040 - Email: roy@henryroyrealestate.com - Brokerage: Ascend Realty, South Dakota ## Pages - [Home](/): overview of services, featured listings and how Henry works. - [Current Listings](/listings): active listings represented by Henry Roy. Full property detail pages live at https://listings.henryroyrealestate.com. - [Sell With Henry](/sell): the listing marketing plan (photography curated to the home with drone and twilight work when it serves the property, property film, MLS and full portal syndication, premium portal placements including Zillow Showcase, Realtor.com Spotlight and Homes.com agent-branded marketing where they move the needle, targeted Meta advertising with retargeting, email database launch, weekly seller reports with impressions, clicks, saves and showing requests, evidence-based pricing from a full CMA) and the four phase process from prep and price through close. Henry was a professional photographer in the Black Hills, voted Best of the Black Hills several years in a row, and shot listings for 52 agents before getting licensed in February 2024. - [Black Hills School Districts](/schools): which district serves the Black Hills communities and neighborhoods covered on this site, from Rapid City Area Schools 51-4 to Douglas 51-1 and Meade 46-1, with official boundary links and notes on addresses split between districts. - [Healthcare in the Black Hills](/healthcare): hospitals, specialty care, VA access at Fort Meade and Hot Springs, and healthcare availability by community. - [Black Hills Lifestyle Guide](/everyday-life): regional discovery guide to lakes and boating rules, national forest and OHV trails, Terry Peak and snowmobiling, Custer State Park, parks, pools, food, shopping and what is open versus planned, with links into the community guides. - [Compare Black Hills Communities](/communities/compare): a sortable side-by-side comparison of all thirteen communities covering price level, housing age, lot size, new construction, acreage, HOA prevalence, utilities, highway access, winter driving, school district, and the main advantage and trade-off of each. Filters live in the query string. - [Community Guides](/communities): 25 community guides covering commute times, schools with ratings attributed to Niche and GreatSchools, dining, climate and short-term rental rules. - [Rapid City](/communities/rapid-city): the regional hub, about 15 to 20 minutes to Ellsworth AFB, Rapid City Area Schools 51-4, city vacation rental ordinance adopted December 2025. - [Summerset](/communities/summerset): incorporated 2005, about 15 minutes to Rapid City, Meade 46-1 schools, Highlands at Norman Ranch development, no STR-specific ordinance found. - [Black Hawk](/communities/black-hawk): unincorporated Meade County, about 12 to 15 minutes to Rapid City, Black Hawk Elementary is a Rapid City Area Schools school, effectively no local STR regulation. - [Sturgis](/communities/sturgis): Meade County seat and home of the Sturgis Motorcycle Rally, Meade 46-1 and Sturgis Brown High, Rally rental market, 8.7 percent combined lodging tax in city limits. - [Spearfish](/communities/spearfish): Spearfish Creek and Spearfish Canyon run through town, a walkable downtown and Black Hills State University, Spearfish 40-2 schools, no city STR license as of August 2026. - [Lead and Deadwood](/communities/lead-deadwood): high elevation, Terry Peak, Powder House Pass, Lead licenses STRs, Deadwood prohibits them in residential zones except up to 14 days each August. - [Piedmont](/communities/piedmont): foothills city on I-90, incorporated 2015, about 18 minutes to Rapid City, Meade 46-1 with Piedmont Valley Elementary at 7 out of 10, no city STR ordinance located, surrounding unincorporated Meade County has no zoning. - [Box Elder](/communities/box-elder): Ellsworth AFB main gate in town, growth driven by the B-21 Raider buildout, Douglas School District 51-1 rather than Rapid City schools, and a city-versus-county split in rental jurisdiction since Pennington County's VHR license does not apply in city limits. - [Belle Fourche](/communities/belle-fourche): Butte County seat and ranching hub, about 55 to 60 minutes to Rapid City, Belle Fourche 9-1 with a 95 percent high school graduation rate, Black Hills Roundup rodeo each Fourth of July week, no dedicated STR ordinance found. - [Whitewood](/communities/whitewood): Lawrence County town in Meade School District 46-1, Whitewood Elementary top 5 percent in South Dakota for 2026 per Public School Review, Rally-adjacent rentals under state rules, no STR provisions in the city code. - [Hill City](/communities/hill-city): central hills tourism town, Hill City High ranked 20th in South Dakota and first in Pennington County per Niche, June 2022 voter ban on new residential short-term rentals and existing rights do not transfer on sale. - [Custer](/communities/custer): Custer County seat at the Custer State Park entrance, Custer 16-1 schools, 2024 city prohibition on new residential short-term rentals with non-transferable permits that expire on sale, unincorporated Custer County has no zoning or STR permit. - [Hot Springs](/communities/hot-springs): Fall River County seat in the southern Hills about 60 minutes from Rapid City via US-79 and US-18, sandstone architecture along the Warm Fall River, Evans Plunge, the Mammoth Site, the VA Battle Mountain campus and Fall River Health Services, Wind Cave National Park and Angostura Reservoir, Hot Springs School District 23-2, no city STR ordinance located as of August 2026 and no planning and zoning in unincorporated Fall River County. - [About](/about): biography, designations, service area and approach. - [FAQ](/faq): answers on selling costs, VA loans, buying acreage, market timing and luxury marketing. - [Journal](/journal): long-form guides on PCS moves to Ellsworth AFB, relocating to Rapid City, buying acreage, luxury listing marketing and Black Hills towns. - [Moving to Rapid City: The Questions People Actually Ask](/journal/moving-to-rapid-city-questions-people-actually-ask): answers on commutes, snow, hail, wind, schools, healthcare, cost of living and which towns fit which buyers. - [Black Hills Preschools and Private Schools](/journal/black-hills-preschools-and-private-schools): a directory of preschool and private school options across the Black Hills with verification notes. - [The Small Town Sleepers: Eight Black Hills Area Towns Nobody Talks About](/journal/small-town-sleepers-eight-black-hills-area-towns): first person guide to Hermosa, New Underwood, Caputa, Johnson Siding, Nemo, Newell, Vale and Nisland, grouped into prairie-edge satellites, forest hamlets and the Belle Fourche Irrigation Project towns, with landmarks, school district notes and guidance on searching current listings and staying in touch for new inventory. - [Contact](/contact): direct inquiry form. - [Methodology](/methodology) explains the county records, dates and exclusions behind every parcel count, sale price and assessed value on the guides. - [Fair Housing](/fair-housing), [Privacy](/privacy), [Terms](/terms). ## Notes for citation - Full MLS home search is hosted separately at https://www.blackhillssdhomesforsale.com. Search does not happen on this site. - Listing information is deemed reliable but not guaranteed and is subject to prior sale, change or withdrawal. - Content on this site is general information, not legal, tax, lending or financial advice. - Short-term rental rules on the community guides reflect research as of August 2026 and change over time. Verify with the city or county with jurisdiction over a specific address. - School ratings are as published by Niche and GreatSchools using 2024 to 2025 data. Attendance boundaries must be verified with the district at the parcel level. - Equal Housing Opportunity. Henry Roy provides equal professional service to all.